(This is part five of a six-part series on communications planning.)
As I sit down to write this blog post, I’m struck by how lucky I feel when I have to actually worry about this question. So often, when the need for a communication is brought to my attention, it has to go out now, [...]
(This is part four of a six-part series on communications planning.)
Not long ago my wife had just finished out a heinous semester at school; anatomy, biology, math—all kinds of stuff that’s a mystery to me. Anyway, we were excited to see her grades, but they seemed to be slow in coming. One day I [...]
by Penny Bivens
What comes to mind when you hear the term “PowerPoint”? Do you think of boring meetings and a death-by-PowerPoint experience (we all have a few of them)? Or does the memory of a graphical and impressive presentation jump to mind?
I’m a bit schizophrenic about PowerPoint. After spending nearly 17 [...]
by Penny Bivens
Imagine working without email. If you’re a desk jockey, like I have been most of my career, does that sound like a fantasy or a nightmare?
When I think about email being dead or banned, instead of thinking of the future like Mark Zuckerberg of Facebook and Thierry [...]
(This is part three of a six-part series on communications planning.)
You know what you want your audience to think, feel, and do, so how are you going to get them to actually do it? Remember that the power of communications lies in its ability to influence thought, emotion, and behavior. To do this you [...]
by Penny Bivens
I am a person who enjoys the comfort of processes, schedules and structure. This, I believe, helped me to flourish in a company that is the best at what they do in part due to their “copy exactly” philosophy and supporting systems. To me, these systems are like rules to a [...]
More than 25 years ago, Penny fell in love with word processing on her Apple IIc. It was then that she began to enjoy writing and started to see the power of words. For her, writing involves as much back spacing as it does typing and a ton of copying and pasting. This was horribly [...]
by Penny Bivens
From my first day at Intel when I saw Utah was listed on the Intel location map, my goal was to work for Intel in Utah. I grew up in Utah and most of my family still lives here. At that time, Intel’s small Utah location was an acquired company [...]
(This is part two of a six-part series on communications planning.)
Okay, we have our objectives, but do we really? We know what outcome we hope to see from the communications plan, but what does what we want to see look like?
Let’s go back to our original example case study: implementing a new bonus [...]
(This is part one of a six-part series on communications planning.)
Mapping out your plan’s objectives can be as simple as asking three basic questions: what do you want your audience to think, feel, and do? (Wait, is that three questions, or one…?)
In many ways, how we think about something influences how we feel [...]
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